Financially Fit Females is a campaign focusing on financial equality. It’s our goal to close the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.  

From getting your superannuation into better shape and improving your knowledge and confidence around money, we want to put female finances on the map and inspire one million actions around financial literacy.

Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, ELLE and Australian House & Garden, the Financially Fit Females campaign aims to provide a fairer, better future for women.

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Creative Direction & Design: Kate Jennings

Website Design & Animation: Lisa Hewett

Creative producer: Sam Lawrence

Campaign Ambassador: Effie Zahos

Photographer: Kristina Soljo

Hair: Daren Borthwick

Makeup: Allison Boyle

Models: Ange@ Kult, Memu @ Fivetwenty, Kate @ Scoop, Nadine @ Silver fox
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Link to the Visual Story HERE.